RICHARDSON, Texas (Aug. 13, 2019) – The Lone Star Conference unveiled a refreshed brand identity on Tuesday in partnership with Torch Creative. The new look is designed to modernize and unify the conference's brand and marks the first logo update since 2009.

The LSC's historic expansion on July 1, when it became the largest NCAA Division II conference with 19 members – including Oklahoma Christian – provided the opportunity to evaluate and update the conference look.

"We are very pleased to share the new look for the Lone Star Conference as we move forward into a new era as the largest conference in NCAA Division II," LSC Commissioner Jay Poerner said. "The refreshed logo provides our conference a new more dynamic look as we continue to build upon our storied history of academic and athletic success."

The updated look features the traditional LSC and "star" acknowledging the history of the conference while modernizing the brand with a new more advanced typeface and a darker and stronger shade of blue.

The conference logo will now be available in institutional colors for each of the league's 19 members, providing a unified brand identity across the LSC. Institutional color logos will available for multiple applications including jersey patches, facilities and digital platforms (websites, social media and livestream broadcasts).

Additionally, the LSC will have a new championship logo as part of the refreshed brand that will further enhance the new look of the league.

The Lone Star Conference is an innovative athletic conference that aims to provide a superior competitive experience for member institutions and to allow for comprehensive development of student-athletes through academic services and life skills programming.

Founded on April 25, 1931, the LSC started as a five-member conference of Texas-based schools and is now a 19-member league with 14 members in Texas, two in Oklahoma, two in New Mexico, and one in Arkansas. The LSC conducts conference championships in 18 sports (nine men and nine women). 

Torch Creative is a Dallas-based design studio with a heavy focus on branding, logo design and development, illustration and typography design. It was founded in 2005.